Growmar jobs - SEO Manager

Leading marketing and technology company in San Francisco, CA is seeking an SEO & Google Ads Manager to join the team.

Responsibilities:

• Google/Bing Ads:
• Experience handling accounts with at least 5 Lakh Per Month Google/Bing budget
• Experience getting at least 50+% ROI from all Google/Bing campaigns
• Optimize a significant monthly spend to drive both short-term and long-term revenue growth
• Customize PPC strategies based on the deep understanding of client businesses
• Perform daily account management of multiple paid media accounts in Google Ads and Bing Ads.
• Ad Operations – design new and creative, use A/B testing with alternative images and copy, optimize campaigns, track and report on key performance metrics
• Re-marketing, pixel tracking and advanced targeting techniques with Google/Bing Ads
• Collect and analyze data to identify trends in order to achieve maximum ROI
• Manage KPI’s such as CTR, CPC’s and CPL and work with performance data to compile and analyze metrics, make decisions and optimize campaign performance and balance.
• Manage monthly campaign budgets, estimate monthly costs and reconcile discrepancies
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and analyze competitor advertising

SEO:

• Ensure we are best-in-class with regards to SEO practices and results on the website and associated properties.
• Drive organic search engine traffic by contributing to the strategic vision, and owning the development and execution of key SEO programs.
• Create innovative ways to report on SEO performance using visualizations in Conductor, GA360, SEMRush, aHrefs and other tools.
• Perform ongoing detailed keyword research for existing content areas, new product releases, and acquisitions.
• Create keyword mappings, metadata, URLs and redirect mappings. Work with multiple stakeholders to communicate expectations and recommendations.
• Develop technical strategies to optimize our properties for indexation and to maximize the potential of our online content.
• Identify and spec out projects that will improve our on page ranking factors utilizing the latest SEO best-practices.
• Develop SEO best practice documentation to educate, train and certify the various cross-functional groups including web development, the social media team, editorial, design, production, public relations, and product marketing managers.
• Be an evangelist on the benefits of SEO, and ensure that we are the online leader for SEO best practice, implementation and outcomes.

Required Skills/Experience:

• Bachelor's degree in Business, Marketing, Advertising, Computer Science, or related field.
• 10+ years of hands-on experience managing Google/Bing Ads for large scale International web sites.
• 10+ years of hands-on experience managing search engine optimization (SEO) programs for large scale International web sites.
• Re-marketing, pixel tracking and advanced targeting techniques with Google/Bing Ads
• Ready to deep dive into the client businesses and drive the evolution of marketing tech stack
• Experience handling accounts with at least 5 Lakh Per Month Google/Bing budget
• Experience getting at least 50+% ROI from all Google/Bing campaigns
• 5+ Years of experience in Google Analytics and Google Tag Manager
• 5+ years running content development campaigns to drive SEO results
• 5+ Years creating and optimizing landing pages, with a working knowledge of WordPress, HTML and any of the landing page software
• Proven ability to deliver a substantial increase in organic search engine and Google Ads traffic and corresponding end revenue increase
• We will need a portfolio of all the websites that you have managed for SEO and Google Ads

Desired Skills:

• Proven ability to develop and implement cutting-edge Google/Bing Ads and SEO strategies based on the most up-to-date PPC/SEO tactics, including link development, inbound marketing, social media and on-page factors.
• Detailed understanding of the current algorithm and ranking signals for Google and Bing. International experience a plus.
• Experience optimizing large enterprise-class websites and working across large multifunctional departments.
• Experience either working with a Google Ads and SEO agency managing multiple clients, or large in-house department a must.
• Ability to drive programs and execute on a vision, together with strong interpersonal and reporting skills.
• Exceptional analytical skills and functional expertise with measurement and reporting tools (Omniture experience preferred).
• Both B2B and B2C experience preferred