SEO SEM Specialist jobs in Mumbai at Xlence Digital Marketing

Responsibilities:

• Creating/planning a variety of advertising campaigns across channels.

• Overseeing existing campaigns and optimizing them.

• Keyword research and management.

• Perform daily account management of PPC campaigns.

• Write engaging copy to modify CTAs on ads to boost click-through rates & conversion rates.

• Monitor, evaluate, present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators.

• Stay on top of search engine and PPC industry trends.

• Must have worked on lead generation campaigns, understanding of landing page design, and other conversion parameters.

• Campaign analysis and reporting.
Requirements:

• 2-4 years of experience in SEM preferred.

• Google Analytics, Google Ads, LinkedIn, Facebook, Instagram & Twitter ads.

• Expert in setting up analytics code, pixel code, event tracker, etc.

• Advanced knowledge of Microsoft Excel and PowerPoint.

• Strong interpersonal skills, listening skills, and an articulate presenter.

• Creative Thinking & Analytical skills for effective problem-solving.

• Research and problem-solving skills, outline & reports on project health/ status.

• Have the ability to manage multiple projects and remain flexible through multiple revisions while keeping a keen attention to detail to identify and implement improvements.

Xlence is a creative & interactive digital agency with core expertise in Digital Marketing, Social-Media, Content, and Design & Development. We are a team of young talented souls who are creative with extraordinary & innovative ideas. We create and organize engaging content across channels by using consumer insights, building & driving the business. Successfully served with our strategies across several industries such as Healthcare, BFSI, Education, Real Estate, Travel, Events, NGOs, Food & Beverages, and many more.