Responsibilities for SEO Specialist
- Research SEO keywords to use
throughout the company's website and marketing materials
- Set measurable goals that
demonstrate improvement in marketing efforts
- Monitor daily performance
metrics to understand SEO strategy performance
- Efficiently communicate with
other marketing professionals to align goals
Qualifications for SEO
Specialist
- Understanding of search engine
algorithms and ranking methods
- Experience with SEO industry
programs, such as Google Analytics or Adobe Analytics
- Knowledge of keyword research
and data mining tools
- Able to complete competitive
analysis of other companies within the industry
- Excellent written and verbal
communication skills (email, phone, etc.)
- Experience with other aspects
of marketing, such as customer growth and promotion, is a plus.
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