We are seeking a talented and experienced SEO Specialist to join our team. The SEO Specialist will be responsible for developing and implementing effective SEO strategies to increase organic traffic and improve search engine rankings for our websites. The ideal candidate should have a deep understanding of SEO best practices, keyword research, on-page and off-page optimization techniques, and the ability to analyze data and identify opportunities for optimization.
Responsibilities:
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.