Key Functional Areas of Responsibility
· Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
· Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
· Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
· Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
· Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
· Implement link building campaigns in coordination with client SEO goals
· Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
· Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
· Research and administer social media tools in support of clients’ social media strategy
· Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
· Monitor and evaluate search results and search performance across the major search channels
· Communication to team and management on project development, timelines, and results
· Work closely with the other team members to meet client goals
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