Must & Should Have advertising or Digital agency experience.
Experience of 5+ years in digital marketing only. Hands on experience in performance management and social media marketing. Should be capable of building scope of work business proposals. Should have done digital pitches in past them self . Should have handled a team. Someone who is self initiator and can drive other around them to deliver on time Ability to lead and motivate.
Understanding of Marketing Strategy and Business mechanisms of various categories.
understanding of finances, P&L and EBITDA and debt-structuring and management.
hands-on Understanding of how positioning and brand architecture and strategy are changing/impacting business’ performance in the marketplace today. Passionate about consumption trends and the evolving consumer for different product and service categories. Ability to understand, decode and arrive at “purchase mindset”.
Hands-on understanding of how to structure a team, hand out roles and responsibilities, allocate goals and implement strategies with a Multi-tier and Multi-disciplinary team. Should possess good leadership skills and also should have the ability to groom the next rung of successors.
hands-on understanding of technologies (Website building, app building, CRM, Perfomance Marketing, Marketing Automation etc....),new development platforms and ROI mechanisms being used in the industry today. Ability to build exciting audience centric plans and solutions customised to a brief/organisation/category/subject based on this knowledge foundation.
Excellent customer engagement skills. Handholding relationships and ability to drive results through collaboration at multiple levels with the client ecosystem.
Ability to identify and Pre-empt new trends through extensive self-learning and passion which helps the business vertical stay relevant and in some cases ahead of the market needs and requirements. This also leads to development of new, profitable must-have revenue streams under the business vertical.
Ability to liaise with media and the business fraternity to network and form great collaborations and alliances for the organisation. Responsibilities w.r.t to maintenance of self-image and organisation-image in the marketplace to be fulfilled.
Should be a good speaker and a good presenter. Should also have some network of your own.
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