Vasundhara Vision jobs - Social Media and Digital Marketing Manager

Job Description

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Instrument conversion points and optimize user funnels.
• Research, Understand and Stay up-to-date on the Latest SEO, social media, and Internet marketing, Search Engine Algorithms, Rules, Techniques, and Trends.

Requirements

• BS/MS degree in marketing or a related field.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.