1) Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
2) Maintaining the Company’s social media presence across all digital channels.
3) Measuring and reporting on the performance of all digital marketing campaigns.
4) An ability to identify target audience preferences and build content to meet them
5) Design, build and maintain our social media presence
6) Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
7) Identify trends and insights, and optimize spend and performance based on the insights
8) Plan, execute and measure experiments and conversion tests
(Collaborate with internal teams to create landing pages and optimize user experience)
9)
Work with web developers, designers & execute demand programs to
create landing pages and optimize the user experience to drive new leads
in the funnel.
