Social Media Manager

I Wear Khadi
Experience : Freshers
Education : Any Graduate
Location : Lucknow
Per Month: Rs. 5,000 - Rs. 10,000
Posted on 08 Sep 20
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Job DescriptionLast Date 06 Nov 20
Desired Profile:
We are looking for a Social Media Marketing Executive to help strengthen our brands' & accounts' Social presence He/She will implement online marketing strategies across Social media platforms to build a unique Social personality for our brands/accounts The desired candidate must have knowledge of working on all popular social media platforms, managing organic and paid campaigns & reporting Indeed, a team player who has a creative approach & can align him/herself to the Brand's & Agency's vision
Key Accountabilities and Responsibilities:
Proactively manage social media accounts (FB, LinkedIn, Instagram, Pinterest, Twitter, Google My Business, YouTube)
Set up social media strategy for clients based on their target audience, competitors, USP and offerings
Create social media calendars for multiple platforms
Create ROI-driven organic & paid campaigns, optimize and monitor for best results
Should keep up with the latest SM trends and moment marketing
Should be aware of the latest technical/functional updates by the popular platforms and implement it for the brand's benefit
Monitor conversations across social media and important mentions and comments in real-time
Respond to incoming messages and reviews
online customer queries
Discover trending topics, account needs, and interests of the target audience across social media
Generate insight into account performance and provide recommendations for improvement
Implement engaging copy & content
Develop optimal posting schedules
Monitor social media traffic & category trends
Pick up recent news, trends and popular formats for Social content
Familiarity with social media and online engagement tools
Seek out influence and actively engaged consumers to inspire and motivate them to share information about our brand
Motivated, energetic self-starter with strong problem-solving skills
In-depth familiarity with major and emerging social media platforms; Facebook, Instagram, TikTok, Snapchat, Twitter, LinkedIn, YouTube, etc
Monitor effective benchmarks and KPIs for measuring the impact of social media, content marketing and inbound marketing campaigns to analyze, review, and report on the effectiveness of campaigns in an effort to maximize results
Weekly/Monthly reporting and provide data analysis for the accounts
Required Candidate Profile:
Decent copywriting skills, to convey ideas in a clear and precise way
Proficiency across social media platforms
In-depth knowledge of paid and organic SM marketing
Must have experience of working with social media tools
Proficiency in Microsoft Office (Excel, Word, PowerPoint, etc)
Strong communication, multi-tasking and analytical skills
Flair to learn upcoming digital and Social behaviours
Willingness to evolve along the changing Social landscape
Ability to prioritize workloads and manage multiple tasks and deadlines
High values in teamwork and professionalism
Strong work ethic, diligent, committed and able to juggle priorities in a fast-paced environment and produce work that demonstrates attention-to-detail
Excellent writing and computer skills

Role in the Industry –Social Media strategist, Social Media Executive / Social Media practitioner / Social media manager

Industry Type- E-commerce

Functional Area- Social Media Management, Social media performance measurement, Social Platform management

Employment Type- Full Time, Permanent

Role Category- Social Media Executive
  • Social Media Manager
  • Experience : Freshers
  • Per Month : Rs. 5,000 - Rs. 10,000
  • Job Type : Full Time
  • Interview Type : Face to Face Interview, Telephonic Interview

Job Type : Full Time
Interview Type : Face to Face Interview, Telephonic Interview
Company Description
Roopika Rastogi Gupta had a thriving legal career after finishing her masters from University of London. She had been practising for 4-5 years and one day, she decided to give it all up. Why? For preserving the true heritage of our country- Khadi.
Her “love affair”, as she calls it,
The uniqueness of Khadi can be traced back to indian freedom movement, wherein Mahatma Gandhi promoted the spinning of Khadi for rural self‐employment and self‐reliance. In this machine‐age, khadi craftsmen work round the clock to produce the handspun fabric. We, as citizens of the country, owe a duty to promote and preserve our heritage for the value it holds to us and the generations to come.
IWEARKHADI supports sustainable practices and aims at nurturing the beauty of traditional craftsmanship. We emphasize on curating merchandise from best khadi brands across the globe with an intent to deliver products that are unique, comfortable, and of heirloom quality.
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