A social media executive is responsible for assisting with the planning of marketing strategies to grow online sales and traffic and engagement. Strategies can be wide like, posting daily content for continual growth, using images while posting on Facebook, increasing the exposure of your communities with social buttons, running a campaign, leveraging social reviews to automate the influencer marketing. It can also include creating micro-content, running a Twitter question and answer, Running a Pinterest treasure hunt, experimenting with titles in your blog posts, making it easy for customers to share and pin your products, investing in an infographic, or creating a complementary board on Pinterest, etc. There are other roles and responsibilities of a social media executive, and they are here:
Skillset/ Requirement
Proven working experience in the social media marketing or as a digital media specialist
Excellent consulting, writing, editing (photo/video/text),presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and a good understanding of major marketing channels
Positive attitude, detail and customer-oriented with good multitasking and organizational ability
Fluency in English
BS in Communications, Marketing, Business, New Media or Public Relations
Responsibilities
Responding to any mentions over social media platforms like Facebook, Twitter, Pinterest, Instagram and Google+ and engage with the social media users
Assist with the general day to day administrative tasks.
Producing a consistent brand message across all the social media channels.
Regular monitoring the competitor social media sites and creating an analysis report.
Creating and promoting a company blog on a weekly basis.
Working with other departments to develop social media timelines that coincide with the product release, ad campaigns, and other brand messages.
Coordinating social media messages with advertising departments, the brand management team, and annual company goals.
Analyzing social media campaigns with tracking systems to determine areas for social media campaign improvement and to gather visitor’s data.
