· Research advertising trends
· Research competitors’ pricing and products
· Decide on appropriate placement of ads
· Determine what content will reach customers
· Develop projects to create content
· Publish digital marketing content online
· Implement email marketing campaigns
· Analyze digital data to draw key recommendations around website optimization
· Conduct social media audits to ensure best practices are being used
· Maintain digital dashboard of several different accounts
· Coordinate with sales team to create marketing campaigns
· Prepare emails to send out to customers
· Monitor key online marketing metrics to track success
· Create and maintain online listings across e-commerce platforms
· Ensure that the brand message is consistent
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