Percoyo Private Limited jobs - Social Media Marketing Executive Cum Graphic Designer

We are looking for a driven Social Media Marketing Cum Graphic Designer to attract and interact with targeted virtual communities and network users. The goal is to gradually achieve superior customer engagement and intimacy, website traffic, and revenue by strategically exploiting all aspects of social media marketing roadmap. Social media intern should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product/services by providing support to current and prospective customers.

Ultimately, you should be able to handle our client's graphic design and social media presence ensuring high levels of web traffic and customer engagement.

Primary Responsibilities And Deliverables: 

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification

Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

Set up and optimize company pages within each platform to increase the visibility of a company’s social content

Moderate all user-generated content in line with the moderation policy for each community

Create editorial calendars and syndication schedules.

Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players and coordinate actions.

Proven working experience in social media marketing or as a digital media specialist

Excellent consulting, writing, editing (photo/video/text),presentation, and communication skills

Demonstrable social networking experience and social analytics tools knowledge

Adequate knowledge of web and graphic design, web development, CRO, and Digital marketing.

Knowledge of online marketing and a good understanding of major marketing channels

Positive attitude, detail, and customer-oriented with good multitasking and organizational ability

Fluency in English

Any Degree in Communications, Marketing, Business, New Media or Public Relations

Track, Report And Analyze Website Analytics.

Google Analytics.

Tasks &  Activities:

Create Posters and Videos For Social Media

SMM Optimized Content Writing.

Hashtags Research.

Competitor Research.

Google Analytics Setup.

Social Media Pages Setup.

Technical SMM.

Social Channels Posting To Generate Social Signals.

SMM Strategy Planning.

Developing Strong Call To Action.

Creating Citations.

Read Latest News About SMM Industry.

Measurement Metrics: 

Follower growth (General)

Engagement  (General)

Visits to a website  (General)

CTR or Click-Through Rate  (General)

Conversions  (General)

Cost per conversion or cost per acquisition  (General)

People Talking About This (Facebook metrics)

Discovery (Instagram metric)

Saves (The number of saves for your post. In other words, people liked your post and saved it. Instagram metric)

Hashtag performance (Twitter metric)

Mentions (Twitter metric)

Watch time ( Youtube metric)

Percent Viewed  ( Youtube metric)

Watch Duration  (Youtube metric)

Companies to Track (LinkedIn metrics)

Close-ups (Pinterest metrics)

Saves  (Pinterest metrics)

Repins (Pinterest metrics).

Benefits

Work From Home

Mentoring

Informal dress code.