OTO Capital jobs - Social Media Marketing

In the recent years - consumers have changed and love to upgrade faster. They shift from one city to another for better career options, value access over ownership and perceive ownership as an additional responsibility of care and maintenance. Hence, there is a big need of providing him/her a hassle-free option to own (cars, bikes, etc.) without much commitment. OTO envisions the concept of 'Own Together' enabling ownership (starting with cars) in a new way of financing with flexible usage terms. With OTO, consumers pay for a car with up to 25% low, all-in, month-to-month payment. We aim to redefine the $40 Billion+ market of Car Ownership in India at first. We have already partnered with 100+ showrooms & corporates to provide this offering to the car purchasers at a point of sales.

Selected intern's day-to-day responsibilities include:

1. Ideate and develop engaging content for various social channels to drive audience engagement with the brand
2. Manage OTO's social presence on Facebook, Twitter, Instagram, Google+ and all other social media accounts of the company
3. Develop and expand community and/or blogger outreach efforts
4. Evaluate emerging social media trends and execute relevant campaigns to improve the effectiveness of marketing and promotional activities of the brand
5. Monitor and measure the performance of campaigns on various social channels
6. Provide support to marketing team when required

2