Job brief
We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.
Responsibilities
· Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
· Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
· Set up and optimize company pages within each platform to increase the visibility of company’s social content
· Moderate all user-generated content in line with the moderation policy for each community
· Create editorial calendars and syndication schedules
· Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
· Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Requirements
· Proven working experience in social media marketing or as a digital media specialist
· Excellent consulting, writing, editing (photo/video/text),presentation and communication skills
· Demonstrable social networking experience and social analytics tools knowledge
· Adequate knowledge of web design, web development, CRO and SEO
· Knowledge of online marketing and good understanding of major marketing channels
· Positive attitude, detail and customer oriented with good multitasking and organisational ability
· BS in Communications, Marketing, Business, New Media or Public Relations
· 3-5 years of SMM experience with proven track record of successful SMM strategy and implementation are required.
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