Manage social media marketing campaigns and day-to-day activities including:
Develop relevant content topics to reach the company’s target customers.
Create, curate, and manage all published content (images, video, written and audio/podcast).
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Conduct online advocacy and open a stream for cross-promotions.
Develop and expand community and/or influencer outreach efforts.
Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels.
Create and manage an online review funnel for building online reviewsand reputation. Monitor online reviews and respond to each review timely and with care.
Analyse key metrics and tweak strategy as needed.
Compile reports for management showing results (ROI).
