Talents from eComm/Internet Only (B2C)
Must Haves : Startup experience, B2C, Digital Marketing, SEO, Social media, Data analytics, SEM, Market identification, Content marketing, Consumer insights
- This is an exciting role with a top B2C Firm. The incumbent would be responsible for spearheading the growth of this firm through various online sources. The role requires solid experience working with B2C firms and played a pivotal role in the growth phase
- Should have experience in leading the digital marketing initiatives in a reputed B2C online company
- Proven work experience of 3+ years in digital marketing
- Experience in target audience identification and creating campaigns that engage and inform the same
- Experience in optimizing landing pages, user funnels and lead nurturing
- Manage all paid B2C digital marketing channels including Google, facebook, twitter, LinkedIn, etc and drive higher web traffic through SEO and SEM strategies
- Develop and manage content marketing community management and remarketing strategies to establish brand awareness across the target markets
- Knowledge and experience in FMCG or e-commerce marketing strategies including SEO/SEM, paid search advertising, affiliate marketing, and e-mail marketing in addition to basic sales and marketing management
- Coordinate with business, sales, and product teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals
- Generate and win new business efforts including generating a robust new business pipeline, contributing to RFI/RFP responses for the Company overall, and specifically defining and driving process for the performance space
- Demonstrated ability to contribute to definition and implementation of processes and policies, inclusive of needs identification, design, KPI definition, documentation, training, and optimization
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