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Responsibilities
Actively managing the company’s social media accounts like Facebook, LinkedIn, and Twitter.
Generating engaging content for blogs, infographics, and videos
Managing scheduling on content calendars
Brainstorming digital marketing and campaign ideas
Tracking user engagement and performance on various social media platforms
Engaging with the audience on all social media channels
Analyzing google analytics on a weekly/monthly basis
Suggesting and developing ideas for social media marketing
Assisting the Marketing department to determine marketing strategies and budget
Creating and maintaining performance metrics
Ensuring uniformity in the brand’s tone and content across all social media platforms
Increasing and keeping a tab on the follower count
Replying to customer feedback and messages
Conducting online polls and surveys to ascertain the brand’s reach
Updating the brand’s offerings on required platforms
Coordinating with the Social Media Manager and Social Media Specialist for daily operations
Contributing to website redesign and optimization
Performing marketing cost analysis and keyword research
Participating in networking events to build brand awareness
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