Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.
KEY TAKEAWAYS
Duties & Responsibilities:
Implement social media strategies for multiple companies that build brand awareness, generate inbound traffic and product adoption.
Ø Creation of content which meets our customer standards
Ø Develop and deliver social media optimization (SMO).
Ø Stay current with social media trends and best practices.
Ø Research opportunities for new social marketing platforms and select adapt current process to fit client needs.
Ø Review and approve content on a daily basis.
Ø Creating and managing monthly promotions
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Requirements:
Ø Strong project management or organizational skills
Ø In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Youtube, Twitter etc.) and how they can be deployed
Ø Ability to effectively communicate information and ideas in written and verbal format. Ability to build and maintain client relationships.
Ø Team player, with the confidence to take the lead and guide other departments when necessary.
Ø Public relations, marketing, sales, community management experience
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