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Job is expired
Posted on 26 Feb 19
Job DescriptionLast Date 20 Mar 19

  • The person will work closely across teams and key stakeholders to write and curate engaging written content and publish it across our platforms. 
  • He or she will be responsible for monitoring and posting on blogs and social networks, engaging in online forums and participating in online outreach and promotion.
  • Those looking to gain valuable online media experience with INK are encouraged to apply.

Key Responsibilities

Campaign Management
  • Creation of social media strategy for platforms including Linkedin, Youtube, Twitter, Facebook, Instagram
  • Planning and execution of campaigns (both organic and paid) following our event calendar
  • Developing content calendars on a monthly basis
  • Identifying the right groups to interact with on social media
        Content Management
        • Creation and compilation of content for social media platforms using keyword research and analysis, with an aim to building the brand INK
        • Work closely with our video editor to manage talk uploads and the annual editing calendar, with a clear strategy based on the current trends
        • Closely work with design team to generate and use creative content that’ll garner the most engagement on social media
        Account Management
        • Understanding conversion and performance metrics and optimizing the same to increase engagement
        • Monitoring analytics of all social media channels – maintain a monthly report of activity, numbers, using Google Analytics & Webmaster, Google Adword, or other equivalent softwares
        • Driving traffic with news & discussions, monitoring social media performance.
            Live Event Management
            • Provide support to our marketing team at live and online events through on-site social media engagement via postings, Liveblogging, Facebook live, Live tweeting etc.
            What are we looking for?
            • Passion to work with brand INK, enthusiasm for building a brand, and hunger for consuming multidisciplinary content
            • A minimum of 1-2 years of experience in a social media marketing role
            • In-depth working knowledge of social media channels like Facebook, Twitter, Instagram, YouTube, Linkedin
            • Expertise in social media analytics, including Google Analytics and Facebook Insights etc.
            • An ability to work in a team with good communication skills

            Job Type

            Interview Type

            Face to Face Interview, Telephonic Interview

            Company Description

            INK is looking for a Social Media Specialist to join our team. In the age of digital marketing, producing quality content is only half the job done. The next step is to circulate this data for the far-reaching impact it has the potential of making. We are seeking a specialist who can help plan, execute and optimize our marketing channels.

            The ideal applicant should be able to produce high quality written content to weave coherent stories and engage audiences across various platforms and possess a strong knowledge of the digital media landscape, including various social media sites, apps, and tools.