INK Talks jobs - Social Media Specialist

• The person will work closely across teams and key stakeholders to write and curate engaging written content and publish it across our platforms. 
• He or she will be responsible for monitoring and posting on blogs and social networks, engaging in online forums and participating in online outreach and promotion.
• Those looking to gain valuable online media experience with INK are encouraged to apply.

Key Responsibilities

• Creation of social media strategy for platforms including Linkedin, Youtube, Twitter, Facebook, Instagram
• Planning and execution of campaigns (both organic and paid) following our event calendar
• Developing content calendars on a monthly basis
• Identifying the right groups to interact with on social media

• Creation and compilation of content for social media platforms using keyword research and analysis, with an aim to building the brand INK
  
• Work closely with our video editor to manage talk uploads and the annual editing calendar, with a clear strategy based on the current trends
  
• Closely work with design team to generate and use creative content that’ll garner the most engagement on social media

• Understanding conversion and performance metrics and optimizing the same to increase engagement
• Monitoring analytics of all social media channels – maintain a monthly report of activity, numbers, using Google Analytics & Webmaster, Google Adword, or other equivalent softwares
• Driving traffic with news & discussions, monitoring social media performance.

• Provide support to our marketing team at live and online events through on-site social media engagement via postings, Liveblogging, Facebook live, Live tweeting etc.

• Passion to work with brand INK, enthusiasm for building a brand, and hunger for consuming multidisciplinary content
• A minimum of 1-2 years of experience in a social media marketing role
• In-depth working knowledge of social media channels like Facebook, Twitter, Instagram, YouTube, Linkedin
• Expertise in social media analytics, including Google Analytics and Facebook Insights etc.
• An ability to work in a team with good communication skills