Eastern India Technosoft Pvt Ltd jobs - Software Marketing Executive

A Software Marketing Executive plays a crucial role in driving the success of a software product or suite of products through strategic marketing initiatives. Here’s a detailed breakdown of the responsibilities, required skills, qualifications, and typical tasks for this role:

• Analytical Skills:

  • Ability to analyze market data and metrics to inform strategic decisions.

• Communication Skills:

  • Excellent written and verbal communication skills for creating marketing materials and engaging with stakeholders.

• Creativity:

  • Innovative thinking to develop unique marketing campaigns and content.

• Technical Knowledge:

  • Understanding of software products and technology trends.

• Project Management:

  • Strong organizational skills to manage multiple projects and meet deadlines.

• Digital Marketing Expertise:

  • Proficiency in SEO, SEM, PPC, social media, and email marketing.

• Customer-Centric Approach:

  • Ability to understand customer needs and create strategies that meet those needs.

• Education:

  • Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or MBA can be an advantage.

• Experience:

  • Several years of experience in marketing, preferably in the software or technology sector.
  • Proven track record of successful marketing campaigns and product launches.

• Daily Tasks:

  • Reviewing marketing campaign performance and adjusting strategies as needed.
  • Collaborating with the sales team to align marketing efforts with sales goals.
  • Creating and editing content for various marketing channels.

• Weekly Tasks:

  • Attending strategy meetings and brainstorming sessions.
  • Monitoring market trends and competitor activities.
  • Managing social media accounts and engaging with the online community.

• Monthly/Quarterly Tasks:

  • Reporting on marketing performance to senior management.
  • Planning and executing larger-scale marketing campaigns.
  • Conducting customer surveys and focus groups to gather feedback.

• Entry-Level: Marketing Coordinator, Marketing Specialist.
• Mid-Level: Marketing Manager, Product Marketing Manager.
• Senior-Level: Marketing Director, VP of Marketing, Chief Marketing Officer (CMO).

A Software Marketing Executive is integral to the success of a software product, requiring a blend of strategic thinking, creativity, and technical knowledge. The role demands a proactive approach to market research, campaign management, and performance analysis to drive growth and maintain a competitive edge in the market.