Broadly an Outbound AF tagged to the store who will extract PP Gross (majorly COCP/COIP) from the catchment via –1. Cold Calling/ Hunting2. Farming3. Lead Calling to Micro Firms and Self Employed4. Trade Activities They will serve as the Relationship Managers and improve service for all SMEs in the catchment List of Activities/ Responsibilities· Hunting and Farming SMEs in the catchment· Record leads/ manage funnel/ maintain DSR on Work app· Leverage online resources like JustDial, IndiaMart via the SMEs Near Me feature· Ironman Calling on own base of COCP/COIP· Calling and booking appointments for geography based database shared by Marketing· Customer Service and Complaint Resolution via virtual tokens flowing to store teams· Identify upcoming professional events/ trade fairs. Work with ZM/SM for permissions Selection Preference Prefer recruiting from our existing AF Pool – those who are consistently bringing COCP/COIP GADs. Else, hire externally with relevant experience. Candidates must be interviewed by ZM + D2C Head Qualities and Skills of SOHO Specialist

o Sales

o Effective Communication

o Interpersonal Skills

o Presentation

o Influence & persuasion

o Relationship management

o Time management

o Extrovert and should be comfortable spending the entire day on ground

Educational background: Graduate

Experience: 2 years+ (Preference for IT/ITES, B2B Sales Experience)Mobile: 2 wheeler

Language: Spoken English + Local language

Compensation Structure: Salary à Similar to that of an AF Fuel Allowance à Rs. 2000 per month (Approx Rs. 65 per day) over and above salary Incentive (Approx. 2X of AF)