Sr. Digital Marketer (PPC)
Experience : 3 + years
Job Location: Pune, India
The key aspects of this role:
- Implement Pay Per Click media strategies for clients;
- Handle, review, and perform daily account responsibilities associated with Google AdWords, Bing, Facebook and similar platforms;
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;
- Handle the creation of keyword lists;
- Provide creative copy suggestions;
- Handle display network placement lists on AdWords and through other contextual advertising platforms;
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, etc., in accordance with client goals;
- Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;
- Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;
- Keep pace with search engine and PPC industry trends and developments;
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals;
- Monitor and evaluate search results and search performance across the major search channels;
- Communication to team and management on project development, timelines, and results; and
- Work closely with the other team members to meet client goals.
To be the right fit you’ll need:
- 3+ years of experience in managing PPC campaigns
- Proficiency in MS Excel, PowerPoint, and Word.
- Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
- Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
- Ability to interpret and analyze large amounts of complex data from multiple sources
- Creative mindset with strong written and verbal communication skills
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
- Excellent analytical, organizational, project management and time management skills.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
4 Years 
Salary not disclosed 
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