Designation: Sr. Executive - Media Planning
Department: Media Planning
Experience : 2-3 years
Education : B.Tech Plus MBA, Marketing
Job Location : Pune
Responsibilties:
- Helping formulate media plans for clients across multiple verticals on digital platforms.
- Research and analysis of best fit platforms basis client requirements
- Suggesting new innovations in terms of strategy , ad delivery , to drive ROI.
- To keep a track of all activities with reporting ,analysis and driving insights for the concerned teams.
- Tie up with new publishers , negotiate rates and execute campaigns on the same.
- Client interaction for strategy ,helping clients understand rationale of media plans
- Proactively suggesting out of the box solutions for clients and big ticket campaigns.
- Taking care of invoicing and spends on custom media platforms
Skills:
- Fair understanding of Digital marketing
- Well versed with Google analytics and similar such tools
- Hands on experience of running PPC campaigns or in depth knowledge of Adwords ,Facebook, Content Marketing.
- Fair understanding of all marketing metrics from CPC to CPL
- Understanding of Programmatic buying .
- Quick grasping of client requirements and industry standards of the same .
- Good publisher relations and past experience of working with affiliate marketing.