Management of the complete sales & business development activities pertaining to his area Conducting a regular market research and development and implementation of the strategic sales & marketing plans to accomplish set targets. Maintain a good relation with the existing as well as new customers. Ensure good reputation of products & services in the marketplace. Directs sales & marketing forecasting activities and sets performance goals accordingly. Conducts market surveys to know the customer requirements and changes in the market trend and suggest suitable improvements to the management Providing information to the customers regarding new products and services launched by the company. Compilation of the lists of prospective clients for use as sales leads, based on information from various sources.