JOB DUTIES AND RESPONSIBILITIES
• Creating web and online strategy to generate brand awareness, qualified leads and
enquiries through SEO/ SEM marketing, Content marketing, Social media and viral
video marketing. Lead creation, management, nurturing through various mediums
and qualifying to sales funnel.
• Assist Head MarCom in implementing marketing & communications campaigns to
build and sustain brand recognition across customer segments in India.
• Assist Head MarCom in preparation of Brand road map for Metso, identify brand
touch points, create unified messaging & align with the global Marcom strategy.
• Prepare budgets and forecasts for marketing communications activities, digital media
spends, social media marketing and monitor effectiveness.
• Develop and Enhance relations with key business & trade media in the region.
Strategize and implement media outreach programs.
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