The VP of Sales and Marketing is responsible for managing all brands, distribution channels, and deployment of sales for the organization. They are responsible for developing the strategic sales plans based on company goals that will promote sales growth and customer satisfaction for the organization. Specific responsibilities include business and market development, customer management, management of market research, strategic direction for promotion and advertising, sales growth and customer satisfaction. The VP will also oversee the sales and marketing team members’ daily activity and development.
The Vice President of Sales has the primary responsibility of delivering the right revenues; be that defined as a hard number, growth target, profit target and/or a market share goal. Secondary responsibilities include: Recruiting, Backfilling and Helping His/ Her Sales Team, Building the Sales Strategy, Devising Sales Tactics, and Creating and Selling Deals Him/Herself.
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