Brand Management
· Defining
Brand Philosophy & Planning, Executing Campaigns around the same philosophy
· Planning
& implementing overall brand communication strategy for the brand
· Collaborating
with agency and assisting in designing branding elements for brand promotions
· Devising
campaign strategy, roll out plans & evaluation while handling brand
management & communication activities
· Networking
with advertising agencies for developing communication plans
Marketing Support to Sales
· Market research for realizing
improved market share performance, sales revenue and gross margin and conduct
assessment of product and competitive activities
· Recommend strategy for marketing
plan and promotional plan for Markets in collaboration with Sales Teams
· Design & Execution of Marketing
Activities for engaging Channel Partners- Distributors & Dealers at
Branches
Key Skills
· Must
have managed Brand Marcom- Conceptualization/ Communication/ Execution
· Must
have handled Agencies/ Preparation of Creative Briefs/ Acumen to Decode
Brand Briefs / Identification of Right Target Groups etc
· Strong
Planning & Execution Skills
· MBA
with Strong Marketing Execution of 8-10 + Years
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