Business Development Executive (BDE) Jobs Opening in Berger Paints India Limited at Maharashtra, Gujarat, Madhya Pradesh

Job Description: Store Executive

Company: Berger Paints India Ltd.

Position – Store SE (Off Role)

Location: Nagpur City and Upcountry Market, Maharashtra

Salary – 17k + MWA + Incentive

Job Role –

To drive demand generation and ensure business growth through effective coordination between contractors, architects, interior designers, and end customers, while efficiently managing the DOCO/SIS store operations.

Key Responsibilities -

1. Demand Generation & Site Engagement -

• Identify and visit active construction/renovation sites in the local area to generate leads.

• Maintain a tracker of all sites visited, along with stage of construction and paint requirement timelines.

• Conduct product presentations and demonstrations to homeowners and site influencers.

2. Contractor Relationship Management -

• Regularly visit to key painting contractors and supervisors to build strong relationships.

• Share product information, shade cards, and offer updates on schemes or loyalty programs.

• Coordinate for bulk orders and support during site application if needed.

3. Influencer Engagement -

• Meet Interior Designers, Architects and Engineers to generate product specifications and promote premium product range.

• Organize mini-meets, training sessions, and sample distributions to develop long-term partnerships.

• Update influencers with Berger’s new launches, finishes, and textures.

4. In-Store Customer Experience -

• Ensure walk-in customers are greeted and given complete information about products, shades, and services.

• Provide expert advice on product based on customer needs and site requirements.

• Use digital tools (Berger My Colour App) and sample boards for better visual representation.

5. Store Operations -

• Ensure neat and appealing product and display arrangement inside the Store.

• Maintain proper stock of shade cards, brochures, mock-ups, and POS materials.

• Assist in maintaining inventory and coordinate with the dealer for timely replenishment.

6. Order Conversion & Billing Support -

• Follow up on leads and site visits to ensure conversion to sales.

• Coordinate between customers, contractors, and the dealer to close the sale.

• Support in billing and product delivery coordination, ensuring customer satisfaction.

7. Market Intelligence -

• Keep track of competitor activities, pricing, offers, and market trends.

• Share insights regularly with the Berger sales team for strategic planning.

8. Reporting -

• Maintain daily visit reports, lead status updates, and influencer engagement records.

• Share weekly updates with the reporting Manager.

Key Skills Required -

• Good communication & interpersonal skills

• Sales-oriented mindset

• Fieldwork enthusiasm

• Basic understanding of paints and construction stages

• Ability to work independently with minimal supervision

Qualification Criteria -

• Graduate/ Post Graduate in any stream (preferred in Marketing, Business, or related fields)