1. Create content properties that drive cross-platform interaction for the brand 2. Work with creative team, to create and deploy quality content, across digital communication channels 3. Ensure adherence to brand and internal guidelines for communication across digital channels 4. Execute editorial calendars and content programs for various digital platforms like blogs, websites, microsites, etc. 5. Be a part of strategy team, create and execute 360-degree brand campaigns on web and mobile 6. Track and analyse content performance, and suggest solutions 7. Conceptualize and co-create content for scalable websites
- Coordinate with the management/business development team to understand the marketing requirements. - Support the designer with written content for design of collaterals and creative as per marketing/branding requirements - Coordinate with vendors for timely delivery of marketing collaterals.