1. Creative Delivery - Contributes to all creative communication and provides all material for jobs assigned. Maintains the highest possible creative standards for each job allotted. Accepts only those jobs accompanied by a Creative Brief that's approved by the Creative Director.
2. Campaign Planning - Maintains campaign continuity for all accounts assigned to his group.

3. Financial - Does not commit the agency to major expenditure of any sort unless approved by the Creative Director / the Brand Management Team. Especially outsourced work, language copy, experimental photography, filmed storyboards, scratch recordings, etc.

4. Archiving - All files related to approved work are to be archived in an easy-to-access manner - especially soft copies. Ensures that all shoot material is handed over to either the agency producer or the brand management team for archiving.

5. Brand Focus / Consumer Understanding - Is expected to have a thorough understanding of the Client, brand, competition, and target consumer