Digital Experience Manager recruitment in Mumbai - For a client of TeamLease Services Ltd

Overview of Role

DEM – Digital Experience Manager (Project Management & Tactical interventions for Patients/Caregivers)

Project Management & Tactical interventions

Build and Align Campaign Strategy with Cross Functional Teams

Facilitate Vendor On-boarding & Management

Oversee Project Execution

Optimization through tactical interventions

Present Overall Project Review

Job Description (Duties/ responsibilities):

Manage Digital Marketing platforms and processes whilst driving change of behavior across relevant stakeholders – Marketing, Sales, Commercial excellence and Medical

Manage the implementation of the strategic plan on local level by providing consultancy support cross- functionally

Drive optimal usage of available platforms and processes by championing platform/process governance and KPIs to monitor and track platform utilization through ongoing reporting

Be the go to person for any digital platform/content/training/change management enquiries

Manage creative, media and other content production vendors to develop and deploy integrated multi-channel marketing campaigns according to established best practice standards

Comply with local regulations, industry and Company’s code of conduct at all times

To work in line with PFIZER corporate and departmental processes like Global and Local IT, Medical, Legal, and Regulatory. To liaise with external vendors and PFIZER assigned third parties

A/B Testing, measure the performance of CTAs and improve conversion rate consistently

Channel Management & CEP Operations

Service programs to ensure all objectives are met on time and budget

Assist in setting up project plans for new programs and collect and present data to support the digital team during the proposal phase

Provide regular, cohesive status reports

Identify problems early and appropriately seek solutions

Enhance Pfizer’s vision to a healthier leader in engaging internal and external stakeholders via innovative solutions, explicit planning to contribute to business growth

To support Marketing on the processes defined to develop innovative digital campaigns on regular intervals

Understanding the macro shifts in how customers access information via different digital channels in India and across the globe, predicting rates of change and relating this back to the business

To contribute towards the broader customer relationship strategy in conjunction with other commercial functions, of which digital/multiple channel will be key component.

Strong project management and planning skills

Key Focus:

Standard Programmatic AI

Electronic Health Records

Social Media Programmatic

E-pharmacy Programmatic

Video Content Marketing

Microsites

Multilingual Content Strategy

Chatbots & PWA

Apps/ Devices

AR/VR

E-Consult and Booking Appointments

Apps/ Devices

AR/VR

Value Added Services

Patient support Program

Virtual counseling

E-Consult and Booking Appointments

Qualifications:

• Strong English skills (written & spoken)

• At least 7- 9 years project management in the digital space/ agency

• B.Com/BA/B.Sc/Executive programs

• 4-6 year(s) experience in agency / consulting environment/ pharma

• Ability to problem-solve and work within a team environment

• Good writing, communication and presentation skills

• Proven ability to successfully work with clients and internal teams

• Strong working knowledge of digital marketing tactics, including email marketing, web development, online advertising, and mobile marketing is preferred

• Highly self-motivated and self-driven, enthusiastic about the Digital space and multi-channel

Marketing

• Knowledge of Tableau, data analytics and content management highly preferred

Keywords:

Content marketing skills

Content management system (CMS) experience

Customer relationship management (CRM) skills

Mobile marketing skills

Lead nurturing skills

Email marketing skills

Experience with a host of marketing tools

Video production and editing skills

Social media advertising skills

UX design

Data science

Data visualization

Consumer behavior insight