Sun Programs jobs - Digital Marketing Executive

Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
  
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  
• Be actively involved in SEO efforts (keyword, image optimization etc.)
  
• Prepare online newsletters and promotional emails and organize their distribution through various channels
  
• Provide creative ideas for content marketing and update website
  
• Collaborate with designers to improve user experience
  
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  
• Acquire insight in online marketing trends and keep strategies up-to-date
  
• Maintain partnerships with media agencies and vendors
  

Requirements:

• Proven experience as Digital Marketing Executive or similar role
  
• Excellent understanding of digital marketing concepts and best practices
  
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  
• Skills and experience in creative content writing
  
• Analytical mindset and critical thinking
  
• Excellent communication and interpersonal skills
  
• BSc/BA in marketing or relevant field