Optimize website including all sub-domains and sub directories for organic listings including image, social, local/ maps and video optimization.
Pro at Search Engine Optimization; Knowledge of On-page Off-page Optimization
Experienced in managing direct off-page & on-page optimization projects (e.g. link-building). SEO copy writing best practice knowledge for on- page and off- page copy.
Optimize landing pages for search engine quality score.
Web development experience or HTML coding knowledge is a plus.
Ranking & Keyword Management and Analysis: Produce high- level keyword analysis while tracking, managing and distributing daily and weekly organic rankings for company owned websites. Candidate should also have a good understanding & awareness of personalized and local search.
Solid analytical skills with key performance metrics is a must with an understanding of Google Analytics, Google Webmaster Tools, Core metrics and Bing Webmaster Tools. Familiar with setting up and using Google Analytics for company owned websites
Ability to analyze backlinks and practice white hat link strategies.
SEO knowledge of various platforms including mobile and tablet in addition to desktop.
Conduct keyword research and selection for pay-per-click campaigns and SEO projects
Create social media campaigns (Facebook, Instagram etc.)
Monitor campaign results, analyze key metrics and optimize click-through and conversion rates.
This includes managing keyword research and bids, formulating and managing the PPC budgets of the company, analyzing results, and reporting results to the upper management of the company.