Digital Marketing Executive jobs in Mumbai at USense Innovative Solutions Pvt. Ltd

Digital Marketing Executive

Job brief: -We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities: -

Assisting in the formulation of strategies to build a lasting digital connection with consumers

Planning and monitoring the ongoing company presence on social media

Launching optimized online advertisements to increase company and brand awareness

Assist in the formulation of strategies to build a lasting digital connection with consumers

Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

Launch optimized online adverts through Google Ad words, Facebook etc. to increase company and brand awareness

Be actively involved in SEO efforts (keyword, image optimization etc.)

Prepare online newsletters and promotional emails and organize their distribution through various channels

Provide creative ideas for content marketing and update website

Collaborate with designers to improve user experience

Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)

Acquire insight in online marketing trends and keep strategies up-to-date

Maintain partnerships with media agencies and vendors

Requirements: -

Proven experience as Digital Marketing Executive or similar role

Excellent understanding of digital marketing concepts and best practices

Experience with B2C social media, Google Ad words and email campaigns and SEO/SEM

Working knowledge of ad serving tools (e.g., DART, Atlas)

Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.)

Skills and experience in creative content writing

Analytical mindset and critical thinking

Excellent communication and interpersonal skillsBachelor Degree in marketing, English, journalism or related field

USense Innovative Solutions Pvt. Ltd
With more than six years of experience in the UX realm, we have been fortunate enough to work as a specialized UX company, creating great brands. Our strength lies in our empathy, allowing us to understand the user’s pain. This in turn help us build platforms that solve key issues, aiding in smoother operations. We have experience as a foremost UX company based in Mumbai, solving technological problems in several industry verticals. Our UX design experts are able to understand the ecosystem that has kept us ahead of the pack. We are also very passionate about entrepreneurship. USense has groomed, coached, and funded several startups from within the company. Allowing our employees to transform themselves into future entrepreneurs.