Job Description – Digital Marketing Executive
We are looking for a talented and competitive Digital Marketing executive that thrives in a start-up environment. The successful candidate will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives. You must be conversant with contemporary as well as conventional ways to reach out to customers through various channels, generate interest, qualify prospects and assist company Directors in closing sales.
You will also take a lead
in generating Sales collaterals and the content for Website & other social
channels. You will understand overall positioning of the company, its core
strengths, solutions, partnerships and services and articulate them in a market
friendly manner so as to create a positive image of the company
.
Responsibilities:-
Articulate company positioning, services and value proposition and publish them through various digital channels
Generate Leads database using relevant sources like forums and Industry bodies and personal network. Should be able to constantly maintain and expand your database of prospects within your assigned territory
Source new sales opportunities through inbound lead follow-up and outbound cold calls, emails, social media and other channels.
Should be extremely active and well connected in social media and should be able to leverage those channels to create and nurture new business opportunities
Work collaboratively with appropriate sales executives for further development and conversion
Research accounts, identify key players and generate interest by proposing offering that suits their pain points.
Should be a good listener and be able to Understand customer needs and requirements and communicate them effectively to the sales and solutioning team
Meet aggressive lead generation targets
Learn about new offerings in software services in Fintech and other relevant industries the company is focused on.We are a Technology Startup founded by very experienced and accomplished Professionals in the Software and Information technology.
Each of the founders brings in a experience of more than 25 years in International and Domestic Software services/ Product development.
Current focus of the company is in:
1. Digital Transformation - Mobility, Social Media and Analytics
2. Fintech
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