Parichay Department Store Private Limited jobs - Digital Marketing

Selected intern's day-to-day responsibilities include:

1. Develop social media campaigns on Instagram and Facebook that will help achieve marketing goals
2. Launch optimized online adverts through Google AdWords, Facebook, etc. to increase brand awareness
3. Design the content for social media and coordinate with the management team to collect content inputs
4. Craft effective social media captions and storytelling content in order to increase the visibility of our social media page
5. Conduct competitive and audience research on the retail fashion industry to acquire insight into online marketing trends in order to develop original content for our social media strategy (for example, fashion trends, styles, etc.)
6. Understand algorithms, hashtag strategies, and the importance of engagement
7. Respond to customer queries to establish a strong connection with the target audience
8. Make creative content like memes such as funny GIFs, photos, and videos or usage of puns in relation to our content
9. Create monthly social media reports to review the success of campaigns and measure the performance of digital marketing efforts using web analytics tools such as Google Analytics, Webtrends, etc.
10. Identify trends and insights and optimize speed and performance based on the insights

1