Digital Marketing, Google AdWords, Google Analytics, SEM, Facebook, E-Commerce, Marketing Analytics, Consumer Behaviour, Brand Management, Market Research
Job Responsibilities Asst. Brand Manager / Asst. Digital Manager
• Min. 5 - 6 years of experience in both online and offline marketing to drive B2C customer acquisition
• Going to be part of new brand and product launch in premium lifestyle formal shoe segment.
• This role would be part of marketing function, anchoring all paid digital marketing channels, and driving conversions on the website by deeply understanding and analysing user journey.
• Understanding, analysing traffic from different channels of marketing and optimising it in conjunction with the overall business strategy
• Driving significant ROI improvement basis deep analysing, understanding user journey and capabilities of the channel
• Improving conversion on the website / app by analysing the entire conversion funnel. Initiatives can fall either in marketing domain or tech domain
• Creating / vetting dashboards on a day-to day basis for driving improvement, checking on breakages that might have taken place and rectifying if any
• Plan road map and prepare new Product and category launches in stores in line with brand and business objective
• Own all customer touch-points for the brands - Onsite visual merchandising, product photography, content marketing, cataloguing, social media, ORM, packaging, product quality and delivery
• Professional experience in mobile and digital based advertising and marketing development.
• Identify the right media mix to target these customers and maximize the SOV on the target channels
• Work with the creative team to define clutter breaking the visual language
• Collaborate with the regional teams and the product teams on acquisition & retention - devising effective integrated marketing campaigns and possibly generate insights for digital strategy
• Work on meticulous on-line & off-line (both organized retail & General Trade) marketing and positioning strategies
• Strong data-driven marketing skills, with demonstrated ability to dive deep into customer data and translate findings into actionable customer insights and powerful marketing programs
• Lead brand initiatives to effectively communicate the brand and product propositions to consumers through in-store and media communications
• Demonstrate widespread experience in mobile platform based communication development, working with multiple stakeholders and show proven expertise in creative development, measurement and execution.
• Demonstrated experience developing consumer pan–India ad campaigns, showing success in driving new or existing product awareness and consideration across markets.
• A proven track record of creating and executing online successful consumer advertising plans that are creative, engaging, testable, and highly analytical, for both new product launches and existing products and services.
• Demonstrated analytical skills in quantitative measurement methodologies to analyze brand perception and sales results from ad campaigns, taking a lead role in developing advertising creative and media plans based on research analysis and output.
• Experience quantitatively and qualitatively analyzing the competitive media landscape, as well as analyzing media mix models to develop measurable online media channel strategy and plans.
• Expertise in key channels of digital marketing like Google, Facebook etc. to drive top of the funnel, SEM, Remarketing, app downloads campaigns
• Experience in driving conversions on e-commerce website / app.
• Proficiency with Google AdWords, Facebook Ads Managers, MS Excel, Google Analytics, SQL, Blue shift or other DM Tools.
• Ability to thrive in a fast-paced environment, and to manage multiple, competing priorities simultaneously
• An ideal candidate is one who enjoys discovering and solving complicated problems, can quickly learn complex systems, has deep understanding of digital marketing, and is keen on deep consumer behaviour analytics.
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