Digital Marketing

For a client of TeamLease Services Ltd
Experience : 3 to 7 Years
Location : Bangalore
Per Year: Rs. 4,00,000 - Rs. 5,00,000
Job Role : Others
Posted on 27 Mar 19
Job is expired
Job DescriptionLast Date 26 May 19

Digital Marketing, Google AdWords, Google Analytics, SEM, Facebook, E-Commerce, Marketing Analytics, Consumer Behaviour, Brand Management, Market Research


Job Responsibilities Asst. Brand Manager / Asst. Digital Manager

        Min. 5 - 6 years of experience in both online and offline marketing to drive B2C customer acquisition 

        Going to be part of new brand and product launch in premium lifestyle formal shoe segment.

        This role would be part of marketing function, anchoring all paid digital marketing channels, and driving conversions on the website by deeply understanding and analysing user journey.

        Understanding, analysing traffic from different channels of marketing and optimising it in conjunction with the overall business strategy

        Driving significant ROI improvement basis deep analysing, understanding user journey and capabilities of the channel

        Improving conversion on the website / app by analysing the entire conversion funnel. Initiatives can fall either in marketing domain or tech domain

        Creating / vetting dashboards on a day-to day basis for driving improvement, checking on breakages that might have taken place and rectifying if any

        Plan road map and prepare new Product and category launches in stores in line with brand and business objective

        Own all customer touch-points for the brands - Onsite visual merchandising, product photography, content marketing, cataloguing, social media, ORM, packaging, product quality and delivery 

        Professional experience in mobile and digital based advertising and marketing development.

        Identify the right media mix to target these customers and maximize the SOV on the target channels 

        Work with the creative team to define clutter breaking the visual language 

        Collaborate with the regional teams and the product teams on acquisition & retention - devising effective integrated marketing campaigns and possibly generate insights for digital strategy 

        Work on meticulous on-line & off-line (both organized retail & General Trade) marketing and positioning strategies 

        Strong data-driven marketing skills, with demonstrated ability to dive deep into customer data and translate findings into actionable customer insights and powerful marketing programs

        Lead brand initiatives to effectively communicate the brand and product propositions to consumers through in-store and media communications

        Demonstrate widespread experience in mobile platform based communication development, working with multiple stakeholders and show proven expertise in creative development, measurement and execution. 

        Demonstrated experience developing consumer pan–India ad campaigns, showing success in driving new or existing product awareness and consideration across markets. 

        A proven track record of creating and executing online successful consumer advertising plans that are creative, engaging, testable, and highly analytical, for both new product launches and existing products and services. 

        Demonstrated analytical skills in quantitative measurement methodologies to analyze brand perception and sales results from ad campaigns, taking a lead role in developing advertising creative and media plans based on research analysis and output. 

        Experience quantitatively and qualitatively analyzing the competitive media landscape, as well as analyzing media mix models to develop measurable online media channel strategy and plans. 

        Expertise in key channels of digital marketing like Google, Facebook etc. to drive top of the funnel, SEM, Remarketing, app downloads campaigns

        Experience in driving conversions on e-commerce website / app.

        Proficiency with Google AdWords, Facebook Ads Managers, MS Excel, Google Analytics, SQL, Blue shift or other DM Tools.

        Ability to thrive in a fast-paced environment, and to manage multiple, competing priorities simultaneously

        An ideal candidate is one who enjoys discovering and solving complicated problems, can quickly learn complex systems, has deep understanding of digital marketing, and is keen on deep consumer behaviour analytics.

Job Type : Full Time
Company Description
TeamLease Services established in 2002, is one of India's leading human resource service companies in the organized segment. A Fortune 500 company listed on both NSE & BSE markets, with eight offices and 1400 clients across the country. The company at present has about 100,000+ live associates/ trainees spread across the country and have till date given employment to 1.5+ million people with an aim to hire millions more.
Job is expired
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