Amanzee jobs - Digital Marketing Specialist

Digital Marketing Specialist responsible for developing, implementing, and managing online marketing strategies to promote products, services, or brands. They utilize various digital channels and technologies to reach and engage target audiences, drive traffic, and achieve business objectives.

Responsibilities:

Strategy Development: Develop and execute digital marketing plans in alignment with overall marketing and business objectives.

Content Creation: Create compelling and relevant content for websites, blogs, social media, email marketing, and other digital platforms.

Social Media Management: Manage and grow social media accounts, create social media campaigns, and engage with followers to build brand awareness and customer loyalty.

Search Engine Optimization (SEO): Optimize website content and structure to improve search engine rankings and organic traffic.

Pay-Per-Click (PPC) Advertising: Plan and manage PPC campaigns on platforms like Google Ads, Bing Ads, or social media advertising to drive targeted traffic and conversions.

Email Marketing: Design and execute email marketing campaigns to nurture leads, retain customers, and promote products or services.

Analytics and Reporting: Monitor key performance indicators (KPIs), track campaign performance, and provide regular reports to evaluate the effectiveness of digital marketing efforts.

Conversion Rate Optimization (CRO): Identify opportunities to improve website user experience and conversion rates through A/B testing and data analysis.

Market Research: Conduct market research to understand target audiences, analyze competitor strategies, and identify trends and opportunities.

Budget Management: Allocate and manage budgets effectively across various digital marketing channels to maximize ROI.

Qualifications:

Education: A bachelor's degree in marketing, digital marketing, business, or a related field is preferred.

Experience: Proven experience in digital marketing, including managing campaigns, analyzing data, and delivering results. Entry-level positions may consider candidates with relevant internships or certifications.

Technical Skills: Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, social media advertising platforms, email marketing tools, and content management systems (CMS).

Analytical Skills: Strong analytical and problem-solving skills to interpret data, draw insights, and make data-driven decisions.

Communication Skills: Excellent written and verbal communication skills to craft compelling content and interact with team members, clients, and customers.

Creativity: Ability to think creatively and develop innovative marketing strategies to stand out in the digital landscape.

Adaptability: Digital marketing is dynamic, and professionals in this field should be adaptable to evolving trends and technologies.

Team Player: Collaborative attitude and ability to work effectively as part of a team to achieve common goals.

Project Management: Strong organizational skills to manage multiple projects and deadlines effectively.