Should have an analytical mindset with the ability to understand and monitor web analytics dashboards & reporting tools. Understand usage of Google analytics is a must or at least one analytics tool is a must.
Set up and optimise campaigns, understand if not execution experience of SEO along with SEM experience. Able to set metrics of marketing channels, setting up and optimising the marketing funnel, develop hypothesis and perform A/B testing, explore new opportunities and channels.
Data driven, ability to create structures and the ability to figure out required tools and Should have managed and executed large campaigns.
Analytics and database tools such as Excel, Google Analytics, Tableau etc. and performance marketing platforms.
Knowledge and prior usage of tools like Facebook Ad Manager, AdWords, Taboola, Outbrain etc.
Data visualisation and reporting tools-would be advantageous not mandatory. Experience with Google AdWords. Understanding of digital marketing funnels.