Executive Marketing Automation -IND jobs in Chennai at Ingram Micro I Pvt Ltd

Executive Marketing Automation -IND

Job description

Ingram Strategy - Understand Ingram Micro?s overall and BI specific strategy, relevant ?traditional? and Ingram Micro vendor partner portfolio, current and evolving marketing capabilities, etc.

Audience Segmentation/Targeting ? Use data to segment the partner ecosystem and end-customer market and build/enhance Ingram + vendor messaging to increase the relevance of targeted messaging and the likelihood the target audience will take the desired action.

Execution ? Work with various internal teams to plan and execute marketing tactics, on time, as documented in quarterly and monthly marketing plans.

Cross Team Collaboration ? Collaborate across a wide array of teams in a matrix environment, including WW BI Marketing stakeholders.

Executive Engagement ? Represent your domain in meetings with Ingram Micro BI business stakeholders and senior leadership.

Performance Reporting ? Work with WW BI stakeholders to develop and roll out standardized performance reporting and actionable insights across all campaigns and activities.

Technical skills required for this position are:

Strong in HTML and CSS

Should have good experience on Eloqua

Good understanding of marketing automation and demand generation concepts, and ability to implement the same using a Marketing Automation software

Experience building high-impact, innovative Nurturing campaigns using a Marketing Automation tool

Expertise in developing responsive web pages using Bootstrap, JavaScript, and jQuery ? including visual effects like hover animations, parallax scrolling, material design etc.

Understanding of different email clients (Outlook, GMail, iOS Mail etc.),how they handle CSS and render HTML emails is a big advantage.

Basic knowledge of Adobe Photoshop is desirable.

Knowledge of SQL

Familiarity with basic digital marketing concepts, and tools like Google Analytics, Google Tag Manager is an added advantage, but not mandatory

Knowledge in Eloqua is mandatory

Fair understanding of CRM (preferably MS Dynamics or Salesforce) system and setup

Experience : 2 - 5 years

Location : Chennai

Ingram Micro Inc. is the world's largest technology distributor and a leading technology sales, marketing and logistics company. Ranked as No.70 in the FORTUNE 500 2007 listing, with sales exceeding $31.3 billion. As a vital link in the technology value chain, Ingram Micro creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. Since its beginnings in 1979, Ingram Micro has connected technology solution providers with vendors worldwide, identifying markets and technologies that shape the IT industry. Today, Ingram Micro remains at the forefront of the global technology marketplace, bringing the latest products and services to market and finding new ways to bring value to our customers. The company offers a broad array of solutions and services to nearly 165,000 resellers by distributing and marketing hundreds of thousands of IT products worldwide from nearly 1,400 suppliers.