1) Work in cohesion with the PR agency/advisory:
Media Relations: Manage & Build media relations at a national and regional level.
Press Events & Information Material: Prepare press information related to key business objectives.
Press Activations (Corporate, Brand, Product, CSR).
Media Tracking and Competitor Analysis.
Reputation Management/Crisis preparedness
2) In-house communication support:
Product & Brand Communication: Develop product communication literature such as product press information, specification sheets and technical details.
Events and Operations Management: Identify and explore industry events/exhibition platforms/expos (both B2B & B2C).
Proof Reading: Support other functions of marketing team to proofread content for marketing collaterals, advertisements; drafting & editing e-mailers/letters for channel partners.