B2B Lead generation is a step in the begining of the sales process. B2B means that leads will only be companies leads.
A lead is a potential customer represented by his email address, name, phone number, job position, ect.
Lead generation is a critical aspect of the sales campaign as all the sales process will be based on the quality of the leads.
To generate accurate leads, few ways are possible.
Generate leads for your sales teams. You can generate outbound leads using different methods.First you can do it using social media websites (Linkdin, Twitter, Xing, ) and manually adding those leads into your CRM or CSV file.
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