Manager -Digi Marketing jobs in Mumbai at SBI

ADVERTISEMENT NO: CRPD/SCO/2022-23/31

Designation - Manager -Digi Marketing

Number of Job Vacancies -3

Qualifications

Basic:-

Full Time MBA (Marketing) / PGDM or its equivalent, with specialisation in Marketing from institutions recognized / approved by Govt. bodies / AICTE / UGC as on 01.10.2022.

Minimum Percentage of Marks:-

60% in MBA /PGDM Courses completed through correspondence / part time / Hybrid mode will not be eligible.

Other:-

Digital Marketing certification from universities recognized by accrediting bodies of concerned countries. (As on 01.10.2022)

Experience (As on 01-10-2022)

Minimum 5 Years’ post qualification experience in the field of marketing in e-Commerce / Banking Industry / Fintech Company / Information Technology or a consumer facing company Out of 5 years at least 3 years of full-time experience in handling digital portfolio in related field

Specific skills required

Knowledge of Digital product of Banks/Financial institutions
Ability to analyse multiple data sets
Analytical and structured thinking
Strong communication and relationship building skills
Decision-making skill

Job Profile

Any one of the following three :

1. Digital Portfolios

Maintain an overview of all digital products of the Bank, developing and promoting standards and processes to ensure quality, usability and consistency for Bank’s customers
Define and implement digital strategy by working with cross functional partners to map and transition traditional processes to digital ones. Develop and execute plans to sustain and support the digital business, anticipating future trends.
Lead end to end delivery of digital projects and change management required to improve, implement, and embed digital systems and processes in line with strategic outcomes of the Bank
Closely track new and innovative ways to present the Bank’s digital content, proposing and experimenting with ways to develop its content in line with changing digital trends and customer preferences.

2. Liability Products

Supervising promotion of need based products for the different segment in digital platform.
Positioning SBI as a thought leader in the entire liabilities business through innovative actions
Planning and identifying opportunities for growth of liabilities business
Supervising designing of new products and services for liabilities business, developing and managing them.
Streamlining of systems and procedures to improve liabilities business.

3. Retail Assets Products

To monitor the performance of the products being handled, track best practices in the industry and explore solutions relevant to the Bank vis-avis competitors.
To develop new products and review / modify existing product with a view to increase profitability of the Bank.
To strategize and implement business and promotional activities.
To manage day to day functioning of alternate channels for delivery of loans.
To handle regulatory and security related issues related to the loan product.
To liaise within various departments of the Bank to ensure smooth and timely rollout of products.
To monitor, track and organize all required SOP, manual, e-circular, e-lessons for proposed new products.

Age Limit

Minimum 25 Years
Maximum 40 Years

CTC / Remuneration

₹63840-1990/5-73790-2220/2-78230 (As per scale of Pay applicable to the Scale).

Other perks

As per scale of Pay applicable to the Scale

Important Dates

Application Starting Date - 20.01.2023
Application Ending Date - 09.02.2023

Place of posting

Mumbai

Selection Process:

The selection will be based on Shortlisting, Interview and CTC negotiation.

Shortlisting:

Mere fulfilling minimum qualification and experience will not vest any right in candidate for being called for interview. The Shortlisting Committee constituted by the Bank will decide the shortlisting parameters and thereafter, adequate number of candidates, as decided by the Bank will be shortlisted (subject to availability) and called for interview. The decision of the Bank to call the candidates for the interview shall be final. No correspondence will be entertained in this regard.

Interview:

Interview will carry 100 marks. The qualifying marks in interview will be decided by the Bank. No correspondence will be entertained in this regard.

Merit List:

Merit list for selection will be prepared in descending order on the basis of scores obtained in interview only. In case more than one candidate score the cut-off marks (common marks at cut-off point),such candidates will be ranked according to their age in descending order, in the merit.

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