The Marketing and Communications Manager is part of an important team
that creates and executes property-level communications to our customers.
Under
the leadership of the General Manager - Food and Beverage , this role promotes
on-brand messaging to customers through traditional, digital, and social media
channels all with the goal of enhancing the image of the Company.
This role
helps build direct marketing plans, targeted campaigns, and activated channels
to the end of driving consumer awareness and preference, increasing market
share, and building broader portfolio and brand awareness.
This role focuses on
showcasing Food and Beverage promotions to local patrons. As part of the
Marketing and Communication team, this role is fully connected into resources
in their region; Marketing and Communication Managers liaise and build deep
partnerships with their regional eCommerce and Marketing teams to verify all
local, social, and digital marketing efforts are effectively integrated with
the selling efforts for the organization.
This role also gets to do a little
bit of everything, from balancing traditional and digital marketing and
eCommerce activities to contributing to public relations (PR) activities for
the Company.
Success is measured by how well they help drive the sales and
revenue strategy of the property, social media engagement and also by how
effectively leveraged the resources around them are to create truly compelling
marketing and communications campaigns.
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