Roles and Responsibilities:
● Assist in optimization of keywords, bids, account daily and monthly budget caps, impression share,

● Quality score and other important account metrics/ KPIs.
● Follow Optiscore first approach in optimizing Adwords accounts
● Manage and maintain updates for keyword lists.
● Provide creative copy suggestions.
● Implement recommendations for keyword opportunities, campaign structuring, targeting and other facets of paid search in accordance with client goals.
● Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
● Keep pace with search engines and PPC industry trends and developments.
● Generating and following up with new business leads.