Job Details:
Designation: Ad words Optimization Analyst / Process Executive
Job Location: Hyderabad
Role Overview:
This position involves supporting advertisers who use Adwords to manage/run revenue campaigns. The Adwords Optimization Analyst will be required to support the APAC / EMEA / AMER Advertisers and optimize their campaigns to achieve KPIs.
Responsibilities:
● Assist in optimization of keywords, bids, account daily and monthly budget caps, impression share, quality score and other important account metrics/ KPIs.
● Follow Optiscore first approach in optimizing Adwords accounts
● Manage and maintain updates for keyword lists.
● Provide creative copy suggestions.
● Implement recommendations for keyword opportunities, campaign structuring, targeting and other facets of paid search in accordance with client goals.
● Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
● Keep pace with search engines and PPC industry trends and developments.
Requirements:
● 0 - 1 years of Digital Marketing experience in customer support and/or search advertising, SEM/PPC Adwords.
● Exposure to and experience of having worked for global clients and a good understanding of cross cultural context and international brands.
● Strong understanding of Adwords, online advertising (search and/or display) and 3rd party advertising concepts.
● Good to have an understanding with other ad-serving platforms such as YouTube for advertising.
● High degree of MS Excel proficiency (including advanced features such as Functions and Pivot Tables)
● Proven ability to become expert in new technologies in a short time frame.
● Strong communication skills with a proactive and positive approach to tasks.
● Objective and analytical approach to decision making
● Strong work ethic and ability to work with minimal supervision
● Fluent in spoken and written English.
● Flexible to work in night shifts.
Interview Details:
Level 1: HR Screening
Level 2: Versant
Level 3: HR Discussion
Eligibility Criteria:
* 2020, 2021 & 2022, 2023 batch of any degree.
* Consistent academic record of 50% in 10th, 12th, UG.
* Maximum of 2 years of gap in education and not beyond year experience candidates.
* Strong written and verbal communication.
* Excellent problem-solving and analytical skills, combined with impeccable business judgment and industry knowledge
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