FlytBase Labs jobs - Product Marketing

1. Develop clear and compelling product positioning and messaging that resonates with our target audience, highlighting the unique value of our drone autonomy software platform
2. Create and execute go-to-market plans for new product releases including product launches, and sales enablement materials
3. Conduct market research to identify customer needs, market trends, and competitive intelligence to inform product development and marketing strategies
4. Produce high-quality marketing content, including product collateral, sales presentations, case studies, and blog posts, to educate and engage target customers
5. Monitor and measure the effectiveness of product marketing initiatives and adjust strategies based on data and insights
6. Stay informed about competitors' offerings, pricing, and positioning to identify opportunities for differentiation
7. Work closely with product management, engineering, sales, and marketing teams to ensure alignment and successful execution of product marketing initiatives

Requirements:

1. Hold a Bachelor's degree in Marketing, Business, or a related field
2. Have proven experience in product marketing for B2B software or technology products
3. Possess excellent written and verbal communication skills
4. Demonstrate the ability to translate technical features into customer benefits
5. Embrace a data-driven mindset with the ability to analyze market and product data to make informed decisions
6. Creative thinkers with a knack for storytelling

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