Understands automobiles by studying characteristics, capabilities, and features; comparing and contrasting competitive models; inspecting automobiles.
Develops buyers by maintaining rapport with previous customers; suggesting trade-ins; meeting prospects at community activities; greeting drop-ins; responding to inquiries; recommending sales campaigns and promotions.
Qualifies buyers by understanding buyer's requirements and interests; matching requirements and interests to various models; building rapport.
Demonstrates automobiles by explaining characteristics, capabilities, and features; taking drives; explaining warranties and services.
Closes sales by overcoming objections; asking for sales; n