Senior Manager recruitment in Mumbai - magma hdi general insurance company ltd

Job Responsibilities: 1. Develop understanding of consumers, competition and current market conditions through primary and secondary research 2. Crafting marketing communication for products and campaigns, POP sales creatives and implementation 3. Monitoring, reviewing and reporting of marketing activities and their impact, including BTL activations and channel meets across the country for all distribution channels 4. Managing loyalty program with desired impact internal & external stakeholders 5. Managing Digital Marketing, website UX/ UI/ updation, Online and Social Media campaigns & content, mobile & other digital projects/ properties to target customer segment based on behavior and demographics 6. Managing and maintaining effective vendor relationships for maintaining project cost effectiveness.