First Source Engineering India Pvt Ltd jobs - SEO Executive

Job Summary
First Source Engineering India Pvt Ltd in Madurai seeks a qualified SEO Executive.

Job Profile for SEO / Digital Marketing Executive:
Key Functional Areas of Responsibility:

• Implement link building campaigns in coordination with client SEO goals
• Assist in the development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments
• Research and administer social media tools in support of clients’ social media strategy
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Excellent verbal communication and content writing skills
• Ability to work within a team and independently

Professional Skills & Qualifications

• 4 – 5 years of experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool

• Prior experience in Google AdWords, content marketing, content growth, analyzing, reviewing, and implementing websites that are optimized to be picked up by search engines.
• On-Page, Off-page SEO and link building techniques, think creatively, strategically, and identify and resolve problems.
• Ability to utilize social media such as Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, blogs, XML sitemaps, webmaster tool(Google / Bing / Yahoo)
• Excellent verbal communication and content writing skills
• Ability to work within a team and independently
• Familiarization Google Analytics, Matomo(Piwik)
• Experience with website optimization TOOLS